Successful marketing begins with clarity – a clear, honest assessment of where we are and where we want to go.
Phase 1 may include goal review, mystery shopping, data and financial analyses, interviews and surveys, competitor research, marketing assessment, infrastructure review.
From a clear perspective comes careful planning.
In phase 2, overarching goals and strategy are aligned with step-by-step implementation road maps. The process may include refinement of the brand’s essence, positioning, detailed objectives, strategy development and selection, and tactical plans that include responsibilities, budgets and timelines.
Execution of the marketing plan – where the rubber meets the road.
Phase 3: Experienced, nimble project management and implementation to ensure success. Follow with results analysis and refinement. Lather, rinse, repeat.